I was fortunate to interview Ben Borodach, Co-Founder, of April and I was amazed by what he and the team have created. The company's vision is to democratize access to the tax code, enabling any company to develop and incorporate tax features and filing into their application. The platform today focuses on helping people file their taxes simply & seamlessly with aims to disrupt the biggest players in the space such as TurboTax and TaxAct that have not innovated much over the last 5 to 10 years. However, April plans to go much further in educating employees on how best to fill in their tax forms, specifically the black box that is a W-4, where everyone has anxiety. “Wait do I fill in a 0 or a 1? Maybe I should file my dependents!?! AHHHHH!” We’ve all had this feeling. April will provide tax estimates so that employees will be able to optimize their W-4 withholdings for their situations. Whether that is reducing withholdings so they can keep more money in their pocket or in the odd case maybe they want to increase their withholdings as a savings mechanism. In either case, April is providing a huge leap forward for consumer tax filing experiences. Hope you all enjoy the episode.
About Ben:
Ben has spent his career working at the intersection of finance and technology. He helped scale Team8 Group into a multi-hundred million AUM fund, and initiated and helped sell several FinTech companies to PayPal and BitSight, among others. During his tenure at Team8, Ben also spearheaded the firm's strategy arm and its US office as well as launched an award-winning cyber ETF and Ph.D. program. He has also been an advisor and contributor to the World Economic Forum on issues relating to central bank digital currencies.
Before joining Team8, Ben was a FinTech strategist at Deloitte Consulting, where he advised the largest US banks and insurers on their business, technology, M&A, and venture strategies.
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Automate Your Most Annoying Task, Taxes!